Council demonstrates commitment to City Centre revitalisation

Published on Friday, 3 May 2024 at 11:41:54 AM

Visionary and transformational Geraldton project West End is a step closer following a unanimous decision by Council to support the development.

The West End Precinct will include the refurbishment of the iconic Radio Theatre into a cultural and creative art space, a 72-unit multi-level accommodation building, a family-friendly hospitality venue and a central hub through which the region’s world-class produce can be promoted and experienced.

City of Greater Geraldton Mayor Jerry Clune was enthusiastic about Council’s decision to assist the project via the provision of concessional arrangements available under the City’s Economic and Investment Attraction Policy.

“This redevelopment has been a long time coming and we cannot understate both the scale of the project the developer has proposed and how much it will revitalise our West End,” he said.

“ADA Capital have successfully delivered on similar projects around the state and we are fortunate that they are so keen to be a part of Geraldton CBD’s future.

“I look forward to seeing our community being able to enjoy everything this redevelopment will bring as well as having more accommodation options right in the heart of town for tourists.”

ADA Capital spokesman Blair Armstrong was thrilled about the project moving forward.


“Without the support of the community, Council and the Western Australian Government’s Investment Attraction Fund this revitalisation wouldn’t have been a possibility.


This precinct will be a huge revitalisation in a prime part of town that has been underutilised for such a long time. With multiple beautiful heritage buildings now planned for restoration and reuse we look forward to reintroducing these to the community so current and future generations can enjoy them like past generations did.” he said.


West End has a development value of $31million and once complete will enhance vibrancy in the City Centre, improve currently underutilised and dilapidated buildings, offer opportunities for local businesses to provide goods and services as well as stimulating sustainable job opportunities.


For further information regarding Council’s decision can be found on the City’s website

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