Published on Thursday, 22 January 2026 at 9:14:14 AM
Shopping local was the real winner over the festive season with the City of Greater Geraldton’s Buy Local Gift Card program surpassing $1,000,000 in total sales.
First launched in 2021, the initiative has seen remarkable success since its inception with Geraldton now the 10th program in Australia to reach the $1,000,000 mark.
This also sees Geraldton proudly hold the title of having the fastest program to hit seven figures.
City of Greater Geraldton Mayor Jerry Clune said the achievement reflects the community’s commitment to getting behind local businesses.
“This accomplishment is a testament to us as a community supporting each other,” he said.
“Every dollar spent through these cards stays in our region, helping our businesses thrive and creating a stronger more resilient local economy.
Mid West Chamber of Commerce and Industry CEO Joanne Fabling said she was thrilled to see the program surpass such a significant milestone.
“Reaching the one million dollar milestone highlights the strength of Greater Geraldton’s business community and the willingness of residents to shop local first, knowing their money supports the local economy,” she said.
“The primary purpose of this program is to keep local dollars circulating within our economy, directly supporting business sustainability. With the expansion of Buy Local Greater Geraldton Gift Cards into a digital format, the program now provides an easier and more accessible platform for both customers and participating businesses.
“The Mid West CCI is proud to support initiatives like Buy Local that deliver real economic benefits for our community and contribute to long-term regional resilience.”
The City’s involvement in the Buy Local Greater Geraldton Gift Card program falls under the “Thriving” theme of the Strategic Community Plan, which reflects the organisation’s commitment to supporting existing businesses.
Gift cards are available for purchase online or at participating outlets, for more information including how to join the program visit the City’s website.
ENDS:
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