Your Council > About Council > Vision, Mission and Values

City-Region Vision

A creative city-region which has a prosperous, diverse and sustainable community within an attractive Western Australian setting

In working towards this Vision, the City of Greater Geraldton will:

Leverage our resources to provide a positive lasting legacy for all members of our community

  • Be recognised as a powerhouse of the new economy, a community which people recognise for its vibrancy and amazing transformation. It will be a preferred choice to live, work and play.
  • By 2021, have the capacity to sustain a population of 80,000 to 100,000 people. It will be the focal point for an active and vibrant region containing significant district centres to the north, south and the hinterland.
  • By 2050, be Western Australia’s primary regional city and a centre of global significance

Organisation Mission

A leading organisation that works in partnership with the community, industry and government to plan and provide quality services and infrastructure in a sustainable environment

Organisation Values


  • We will make our customers the focus of everything we do.
  • Our service will be fair, flexible, innovative and reliable.
  • We will show genuine concern for our customers.


  • We will make trust the foundation of all relationships.
  • We will rely and depend on each other.
  • Our communications will be open and genuine.


  • We will honour our commitments.
  • We will take responsibility for our own actions.
  • We won’t blame others.


  • We will treat others like we would like to be treated.
  • We will listen before we talk.
  • We will seek and value the contributions of others.


  • We will be united in our decisions.
  • We will be united in our actions.
  • Our strength will come from interdependence.